Privacy Policy

Effective date: October 9, 2026

Morgan Financial (“Morgan Financial,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through www.morganfinancial.net and any related online services, forms, landing pages, scheduling tools, or communication features we operate.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and what choices you may have regarding your information.

1. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• Fill out a contact form
• Request information
• Schedule an appointment
• Subscribe to updates or marketing communications
• Communicate with us by phone, email, text, or website form
• Submit information through a lead form, landing page, or other online tool

The personal information we may collect includes:

• Name
• Email address
• Phone number
• Property-related or mortgage-related information you choose to provide
• Any other information you voluntarily submit to us

We may also automatically collect information about your browser, device, and interaction with our website. This information may identify or be linked to a browser or device and includes:

• IP address and general location derived from it
• Cookie, device, and advertising identifiers
• Browser type
• Device type
• Pages visited
• Time spent on pages
• Referral source
• General website usage and analytics data

2. When We Collect Information

We collect information when you:

• Visit our website
• Complete a form
• Subscribe to communications
• Request to be contacted
• Book a meeting
• Engage with our website, advertising, or online tools
• Contact us by phone, email, text message, or other means

3. How We Use Your Information

We may use the information we collect to:

• Respond to your inquiries
• Contact you regarding mortgage-related products or services
• Follow up on requests, forms, or appointments
• Provide information about our services
• Improve our website, content, and user experience
• Monitor and analyze website usage and marketing performance
• Send updates, marketing communications, or promotional messages, where permitted by law
• Maintain our records and internal business operations
• Comply with legal, regulatory, licensing, and compliance obligations

4. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to support website functions, understand website traffic, measure advertising results, and support remarketing. Cookies are small files stored by your browser. Tags and pixels can send information about website visits and interactions to service providers.

These technologies may collect information such as pages visited, referral sources, browser and device information, identifiers, and interactions with our website or ads.

You can block or delete cookies through your browser settings and adjust advertising identifiers through your device settings. Blocking cookies may affect some website features. Browser cookie controls do not necessarily stop all tracking or disable personalized advertising; the additional Google controls below can help you manage those choices.

5. Google Analytics, Google Ads, and Remarketing

We use Google Analytics to understand website usage and Google Ads to measure advertising results and advertise our services online. Remarketing helps us reach people who previously visited our public website pages.

Third-party vendors, including Google, show our ads on websites and apps across the Internet. These vendors use cookies and/or device identifiers to serve ads based on a person’s past visits to our website. Use of this information depends on applicable settings and consent requirements.

Google may receive information such as page URLs, IP addresses, browser and device information, and website or advertising interactions. Learn more about how Google uses information from sites and apps that use its services.

• Advertising choices: Visit Google Ads Settings to manage personalized advertising and opt out of Google’s use of cookies or identifiers for personalized ads.
• Analytics choices: Google offers a Google Analytics opt-out browser add-on for supported browsers.

Turning off personalized ads does not remove all ads or necessarily stop measurement. These controls do not change your email or text-message preferences, which are explained below.

6. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to help protect the personal information you submit through our website.

Your information is generally stored behind secured networks and is accessible only by individuals or service providers who need the information to perform legitimate business functions and who are expected to keep it confidential.

Where applicable, information transmitted through our website may be encrypted using industry-standard security technology, such as SSL.

However, no method of transmission over the Internet or method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.

7. Disclosure of Information to Third Parties

We do not sell your personal information for money. We disclose website usage information to analytics and advertising providers as described in Section 5. Some privacy laws define advertising-related disclosures as a “sale” or “sharing” even when no money is exchanged. Any applicable privacy rights depend on the law and the information involved.

We may share your information with:

• Website hosting providers
• CRM and marketing automation platforms
• Analytics and advertising providers, including Google, as described in Section 5
• Scheduling, form, chat, and communication service providers
• Technology vendors and service providers who help us operate our business
• Professional advisors, auditors, regulators, or legal authorities when required or appropriate

We may also disclose information:

• To comply with applicable law, regulation, legal process, or government request
• To enforce our policies or agreements
• To protect the rights, safety, property, or security of Morgan Financial, our users, or others

We may share aggregated or de-identified information that does not identify you personally.

8. Mobile Information / Text Messaging Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors or service providers who assist us with support services, such as customer service, platform operations, or messaging delivery. Text messaging originator opt-in data and consent will not be shared with any third parties except as necessary to provide those services.

9. Third-Party Links

Our website may include links to third-party websites, tools, or services. These third-party sites have separate and independent privacy practices. We are not responsible for the content, security, or privacy practices of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

10. Do Not Track

Some web browsers offer a “Do Not Track” feature. Because there is not yet a universally accepted standard for responding to Do Not Track signals, our website may not respond to those signals in all circumstances.

11. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through this website.

12. Email/SMS Communications and Opt-Out

If you provide your email address, we may send you informational or marketing-related emails, subject to applicable law.

You may opt out of marketing emails at any time by:

• Clicking the unsubscribe link in the email, or
• Contacting us directly using the information below

Morgan Financial offers SMS messages about inquiries, appointments, and application updates, as well as marketing messages such as mortgage offers, rate alerts, and event invitations. Users opt in by entering their mobile number on our form and selecting the optional, unchecked consent box for service messages and/or the separate box for marketing messages. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance.

We will honor unsubscribe requests as required by applicable law.

13. Privacy Policy Updates

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Effective Date above.

This policy describes our information practices and does not replace any consent required by applicable law.

14. California Online Privacy Notice

If you are a California resident, you may have certain privacy rights under applicable California law. If required, additional California-specific privacy disclosures may apply.

Our Privacy Policy is intended to be conspicuously posted and available through our website.

15. Equal Housing / Mortgage Disclosure

Equal Housing Lender. This is not a commitment to lend or extend credit. All loans are subject to credit approval. Licensed Florida Mortgage Lender. Programs subject to change without notice. All products are subject to loan and property approval. Rates, programs, and conditions subject to change without notice. Only available in the state of Florida. Other restrictions and limitations may apply. Results and timeframes may vary.

16. Contact Us

If you have any questions about this Privacy Policy, you may contact us at:

Morgan Financial
1441 N. Harbor City Blvd.
Melbourne, FL 32935
Email: info@morganfinancial.net
Phone: 321-757-3570